Dr. Bhanu Sree Reddy
Qualification : Ph.D. (Sri Venkateswara University)
Designation : Professor & Dean-School of Management
Email: [email protected]
Details of Educational Qualification:
| Course | Specialization | Branch | Institute / University | Year of Passing |
|---|---|---|---|---|
| Ph.D. | International Relations | International Relations | Sri Venkateswara University, Tirupati | 2002 |
| M.B.A. | Marketing and Foreign Trade | Marketing | University of Madras, Chennai | 1996 |
| M.A. | Southeast Asian Studies | History | Sri Venkateswara University, Tirupati | 1987 |
| B.A. | Economics, Political Science and History | General | Sri Venkateswara University, Tirupati | 1985 |
Research Areas:
- International Business, Marketing and Entrepreneurship & Start ups
Research Identifiers:
- Scopus Link: https://www.scopus.com/authid/detail.uri?authorId=57210250809
- Vidwan Link: https://vidwan.inflibnet.ac.in/profile/662673
- Google scholar Link: https://scholar.google.com/citations?hl%3Den=&user=HdJt5ZQAAAAJ
- h-Index (As per Scopus Data) : 3
Publication Details:
| S.No | Publication Affiliation | Academic Year | Author Position | Details of Research Publication | Indexing | Publication | Journal Quartile (Q1/Q2/Q3/Q4) |
|---|---|---|---|---|---|---|---|
| 1 | MITS | 2025 | 2 | Role of Generative Artificial Intelligence (AI) in Social Media Engagement and Brand Loyalty: An Empirical Study https://doi.org/10.52783/jier.v5i4.3935 | Scopus | Article | |
| 2 | Others | 2025 | 5 | Social capital as a catalyst for leadership excellence: the mediating role of institutional reputation in Indian higher education. https://doi.org/10.1504/IJLC.2025.149598 | Scopus | Article | Q3 |
| 3 | Others | 2022 | 2 | Modelling and Sentiment Analysis of online reviews in Hospitality Industry”, International Journal on recent and innovation trends in Computing and communication https://doi.org/10.17762/ijritcc.v10i2s.5916 | Scopus | Article | Q3 |
| 4 | Others | 2020 | 2 | Disruptive Technology Factors influencing digital recruitment Practices”, International Journal of Advanced Science and Technology, Vol-29, No-9, PP-6510-6519 | Scopus | Article | Q3 |
| 5 | Others | 2020 | 2 | Handling Disruptive Technology in Industry: A strategic advance in today’s Business Practices | Scopus | Article | NA |
| 6 | Others | 2020 | 2 | Corporate Identity: Relevance in Transformation of Logos in FMCGs | Scopus | Article | NA |
| 7 | Others | 2019 | 2 | An Empirical study on quality of work life of employees in Manufacturing Organizations | Scopus | Article | NA |
| 8 | Others | 2019 | 2 | A conceptual study on insights into using selfie as a Marketing tool by Companies: Catching the young Minds | Scopus | Article | NA |
| 9 | Others | 2018 | 2 | Recruitment through Artificial Intelligence: A conceptual Study | Scopus | Article | Q3 |
| 10 | Others | 2017 | 2 | Psychological climate, Affective commitment: Mediating Effect of job Satisfaction: Evidence form Private Sector Banks | Scopus | Article | Q3 |
| 11 | Others | 2017 | 2 | E-learning in India- A SWOT Analysis | Scopus | Article | NA |
| 12 | Others | 2016 | 2 | Mediation role of Customer advocacy in customer Loyalty and Brand equity relationship-An empirical study in context to Instore Brands Q3 | Scopus | Article | Q3 |
| 13 | Others | 2016 | 2 | Impact of Psychological Climate, Learning Culture On Job Satisfaction: An Empirical Study In Indian Private Banks | Scopus | Article | NA |
| 14 | Others | 2016 | 2 | A Study on the Relationship between Demographic Factors and E-Learning Readiness among Students in Higher Education | Scopus | Article | NA |
| 15 | Others | 2016 | 2 | Customer Loyalty and Customer Advocacy as Brand Equity enhancers of In-store Brands- A conceptual View | Scopus | Article | NA |
| 16 | Others | 2016 | 1 | An analysis on opinion mining: Techniques and Tools | Scopus | Article | NA |
| 17 | Others | 2016 | 1 | A review on the Concept of Sentiment Analysis and its role in Marketing strategies in E commerce | Scopus | Article | Q3 |
| 18 | Others | 2015 | 2 | Current Trends in E-Learning and Future Scenario | Scopus | Article | NA |
| 19 | Others | 2015 | 2 | An exploratory study on Learner’s perception towards E-Learning Courses | Scopus | Article | NA |
| 20 | Others | 2015 | 2 | E-Commerce’s Impact on Employment and International Markets | Scopus | Article | NA |
| 21 | Others | 2015 | 2 | Challenges and Opportunity of E-Learning in Developed and Developing Countries- A Review | Scopus | Article | NA |
| 22 | Others | 2014 | 2 | "Enterprise Resource Planning (ERP) System: The Backbone of Organization Technology Infrastructure," | Scopus | Book Chapter | NA |
| 23 | Others | 2014 | 2 | Factors which influence the decision-making process for the repeat buyers for two wheelers | Scopus | Article | NA |
| 24 | Others | 2014 | 2 | Management Consulting Attitude: A way to enhance Management Education | Scopus | Article | NA |
| 25 | Others | 2014 | 2 | Conceptualizing Dimensions of Enterprise Resource Planning Success: A Socio-Technical Perspective | Scopus | Article | Q2 |
| 26 | Others | 2013 | 2 | Role of private garage mechanics in influencing car purchase | Scopus | Article | NA |
| 27 | Others | 2013 | 2 | Situational Leadership: An emerging trend in Leadership style (A case of software Industry) | Scopus | Article | NA |
| 28 | Others | 2012 | 2 | A study on role of transformational leadership behaviours cultures in effectively solving the issues in Mergers and Acquisitions | Scopus | Article | NA |
| 29 | Others | 2011 | 2 | Exploring leadership styles during Conflict management in cross cultural scenario With Special reference to Transactional and Transformational leadership styles | Scopus | Article | NA |
| 30 | Others | 2011 | 2 | A Framework for ERP Implementation: Conceptualized on Leavitt’s Model | Scopus | Article | NA |
| 31 | Others | 2009 | 2 | An Analytic Framework for Evaluation of ERP Implementation | Scopus | Article | NA |
| 32 | Others | 2009 | 2 | An Analytic Framework for Evaluation of ERP Implementation | Scopus | Article | NA |
Research Projects & Events
| S.No | Affiliation | Academic Year | Funded Project /Event | Role | Title of the Project/Event | Amount in Rs. /- | Funding Agency |
|---|---|---|---|---|---|---|---|
| 1 | Others-IISER Tiruapti | 2025 | 5 Days FDP on Innovation and Entrepreneurship | P.I. | FDP on Innovation and Entrepreneurship | 3,50,000 | MIC-AICTE, New Delhi |
Patents
| S.No | Affiliation | Academic Year | Application ID | Title of the Patent | Status |
|---|---|---|---|---|---|
| 1 | Others | 2022 | 362132-001 | Smart Grocery Design | Published |
Consultancy
| S.No | Affiliation | Academic Year | Name of the Consulting Firm | Title of the Project | Amount in Rs. /- |
|---|---|---|---|---|---|
| 1 | Others (VIT) | 2016 | TVS Motors Pvt Ltd, Hosur | A market study report on TVS Apache- Consideration and Non-Consideration factors | 25,000 |
Awards/Achievements
- Gold Medalist in Post-graduation
- Research with ICHR fellowship during PHD
- Received Best Woman Academician awards in 2021 and 2022 from UK based NGO