Ms. K. Geetha
Qualification : M.B.A., (Ph.D.) (Vellore Institute of Technology)
Designation : Asst. Professor
Details of Educational Qualification:
| Course | Specialization | Group | College Name/University | Year of Passing |
|---|---|---|---|---|
| Ph.D. | Marketing and Agrimarketing | Marketing and Agrimarketing | Vellore Institute of Technology, Vellore | Pursuing |
| M.B.A. | Management Studies | Management Studies | C.Abdul Hakeem College of Engineering & Technology, Anna University | 2009 |
| B.B.A. | Business Administration | Business Administration | Auxilium College, Vellore | 2007 |
List of Publications
| S.No | Title of the Paper | Full Details of Journal Name / Conference Name, Volume number, page number, Date |
|---|---|---|
| 1 | Trends and Trajectories: Mapping the Evolution of Consumer Switching Intentions through the Push-Pull Mooring Framework | Qubahan Academic Journal, 3(4), 457–468. - (Q1- Scopus Indexed) |
| 2 | Exploring factors and contextual applications of the Push-Pull Mooring (PPM) framework in switching intention: A systematic literature review. | Multidisciplinary Reviews, 7(1), 2024003. - (Scopus Indexed) |
| 3 | Green Intellectual Capital and entrepreneurial Orientation Enabling environmental performance: Mediating role of innovation capability in Indian manufacturing SMEs | Int. J. of Learning and Intellectual Capital –(Q2 – Impact Factor 2.2 – Scopus Indexed) |