Dr. Venkateswarlu Karumuri

Qualification : Ph.D. (Andhra University)

Details of Educational Qualification:

Course Specialization Group College Name/University Year of Passing
Ph.D. Management Studies Management Studies Andhra university 2019
M.B.A. HR & Marketing M.B.A. GVP College for Degree and PG Courses, Andhra university 2009
M.A. English M.A. Acharya Nagarjuna University 2007


List of Publications

S.No Title of the Paper Full Details of Journal Name / Conference Name, Volume number, page number, Date
1 “Customer Expectations towards Retail Mix: Model Testing and Validation W.R.T. FMCG Retailing” Korea Review of International Studies”, Korea Review of International Studies, Vol.16, Issue 45, April 2023, pp 13-19. [ISSN: 1226-4741] [ABDC - C category]  
2 “ An empirical study on customer satisfaction towards organized retail outlets in Bengaluru city, Karnataka” Academy of Marketing Studies Journal, Vol 24 (S5), pp.1-11, Print [ISSN: 1095-6298], Online [ISSN 1528- 2678] [ABDC - B category]  
3 “A study on E – commerce services influencing purchasing decision: An evidence from Visakhapatnam city” Manager: The British Journal of Administrative Management, Vol 58 Issue 150(May 2022), pp.124–133, Print [ISSN: 1746-1278] [ABDC - C category]  
4 “A Study on salesforce attrition in retail sector” IOSR Journal of Business Management, Vol. 23 Issue 6(1) (June 2021), pp. 62- 64, Print [ISSN: 2319-7668], Online [ISSN 2278-487X]  
5 “Analysing the impact of retail store attributes on unplanned buying intention with mediating role of shopping enjoyment and store perception: An Empirical study” Journal of Contemporary Issues in Business and Government, Vol. 27 No.2 (March 2021), pp. 2156-2162, Print [ISSN: 2204-1990], Online [ISSN 1323-6903]. available at DOI: 10.47750/cibg.2021.27.02.225. indexed in [ web of science], [ABDC – C category]  
6 “Challenges in Virtual Workplace Management” IAR Journal of Business Management, Vol. 2 Issue 1 (Jan - Feb 2021), pp. 211-215, Print [ISSN: 2708-5139], Online [ISSN 2708-5139]  
7 “Stress among Traffic Police: An Evidence from Visakhapatnam City” Dogo Rangsang Research Journal, Vol. 10 Issue 12 No.1 (Dec 2020), pp. 77-81, Print [ISSN: 2347-7180].  
8 “An empirical study on Digital marketing practices impact on shopper purchase choices in city of Visakhapatnam” Sambodhi, Vol 43, No 03(IX), July – Sep (2020), pp.90-93, Print [ISSN: 2249-6661].  
9 “What Engages the salesforce optimally in Real Estate Sector: A Study” IUP Journal of Management Research, Vol. XIX, No 1 (Jan 2020), pp. 27-46, Print [ISSN: 0972-5342].  
10 “job satisfaction: a conceptual framework” EPRA International Journal of Multidisciplinary Research, Vol. 5, Issue.9, September 2019, pp 191-198, Online [ISSN 2455-3662]  
11 “An Empirical Investigation on Salesforce Problems in Real Estate Sector” International Journal of Business Marketing and Management (IJBMM), Vol. 4, Issue11, November 2019, pp 13-18. [ISSN 2456- 4559(O)]  
12 “Problems of salesforce: A study with reference to real estate sector” International Journal of Research - Granthaalayah, Vol. 7, Issue1, January 2019, pp 162-168. [ISSN 2394-3629(P)], [ISSN 2350-0530(O)] available at DOI: 10.5281/zenodo.2550191 .  
13 “Application of Herzberg Two- Factor Theory Model for Motivating Retail Salesforce” IUP Journal of Organizational Behaviour, Vol. 17, Issue 1 (Jan 2018), pp. 24-42, Print [ISSN: 0972- 687X].  
14 “Sales Force Motivation in Real Estate Industry: A Study with reference to Visakhapatnam City” MERC Global’s International Journal of Management, Vol. 5, Issue 2(April 2017), pp. 46-55, Print [ISSN: 2321-7278], online [ISSN: 2321-7286].  
15 “A theoretical framework on employee engagement” Asia Pacific Journal of Research, Vol. 1, Issue XLVIII (Feb 2017), pp. 150-155, Print [ISSN: 2320-5504], online [ISSN: 2347-4793].  
16 “An empirical investigation on sales force engagement practices in real estate sector” International Journal of world Research, Vol. I, Issue XXXVIII (Feb 2017), pp. 80-86, Print [ISSN: 2347-937X].  
17 “Employee Engagement: Hotel Industry” SCMS Journal of Indian Management, Volume 13, issue 3 (July - September 2016), pp 120 – 128, Print & online [ISSN: 0973-3167]. (UGC CARE journal)  
18 “Employee Selection Issues in Ramayana: Relevance to Modern Times” Journal of Exclusive Management Science, Volume 4, Issue 11 (Nov 2015), Print [ISSN: 2277-5684], online [ISSN: 2320-866X].  
19 “A Study on CSR Practices in selected in Indian Organizations” International Journal of Research and Business Innovation, Special Issue on ‘Business Innovation’, Vol. 2 No.4, October 2014, pp.13-21, Print [ISSN: 2321-5615]  
20 “Employee Attrition and Retention: A Theoretical Perspective” Asia Pacific Journal of Research”,. Volume 1, Issue 13 (Jan 2014), PP 182-186, Print [ISSN: 2320-5504], online [ISSN: 2347-4793]  
21 “Job satisfaction: A key to high performance” International Journal of Organizational Behaviour and Management Perspectives”, Volume 1, Number 2 (October –December 2012), pp 31-33 [ISSN: 2279-0950].  
22 “A Review on Employability Skills” IOSR Journal of Humanities and Social Science (JHSS)”, [ISSN: 2279-0837], [ISBN: 2279- 0845]. Volume 2, Issue 5 (Sep-Oct. 2012), PP 32-34.  
23 “A Study on Determinants of Purchase Behaviour in Fast Food Outlets” IPE Journal of Management”, IPE Journal of Management, Vol.5, No.1, Jan-June 2015, pp 01-23. [ISSN: 2249-9040].  
24 “An Empirical Study on the Identification of Sales force Engagement Drivers: A Study of Selected Retail Outlets in Visakhapatnam” Prabandhan: Indian Journal of Management, Vol.7, No.7, July 2014, pp 31-45. [ISSN 0975-2854] indexed in [ Scopus]  
25 “Potential communication Skills for Management Students -A Sole Need for Success)” Kegees Journal of Social Science,]. Volume 5, Number 2 (July 1, 2013), PP 327-330, [ISSN: 0975-3621].  
26 “Socioeconomic analysis of Fast-Food Consumers in Visakhapatnam City” BIFT Journal of International Management and Research, Volume IV, No II, Oct-Dec 2012. [ISSN: 0975-1378]  
27 "Revolutions of Blockchain Technology in the Field of Cryptocurrencies," 2022, 11th International Conference on System Modeling & Advancement in Research Trends (SMART), Moradabad, India, 2022, pp. 761-764, doi: 10.1109/SMART55829.2022.10047225. indexed in [ IEEE Explorer], [Scopus Indexed]. [ISBN: 978-1-6654-8734-4]  
28 “HR 4.0: Transformation in People Management” Industry 4.0 – HR Perspectives Paramount Publishing House, February, 2020, New Delhi, pp 150- 154. [ISBN: 978-93-88808-75-0]  
29 “Role of institutions in skills development of women entrepreneurs” Women Entrepreneurship: Issues, Challenges and Strategies edited by Dr.A.K.Singh, Dr.K.Suguna Dr. R.V.M.Reddy, Serial Publications, 2012, New Delhi, pp 155- 176 [ISBN: 978-81-8387-562-2].  
30 “Work Life Balance” Management Practices in Global Perspective, edited by Dr.Y.V. Subbarayudu, Paramount Publishing House, 2012, pp 274-277. [ISBN: 978-81-921579-0-0]  
31 “A Review Paper on Human Resources Development” Innovative Management Strategies For Emerging Business Paradigms, edited by Adaikalamatha Institute of Management, S.P. Samy Publications, Kumbakonam, 2012, pp HRM7-HRM8 [ISBN: 978-81-909038-1-3]  
32 “A Review on Human Resources Information Systems” New Age business Process and Management, edited by Prof. Mark’J, Dr.N.Santhi, Mrs.Kalaivani, New Century Book House (P) Ltd, Chennai, 2012, pp 71 – 79. [ISBN:978-81-234-1866-7]  
33 “Prospects and problems of medical tourism” Emerging Trends For Value Creation In the Era Of Knowledge Economy, edited by Shiny Chib, Sai Jyothi Publications, 2012, pp 28-35. [ISBN978-93- 81432-12-9]  
34 “Prospects and Problems of Women Entrepreneurship In India” Unleashing The Innovation Potential, edited by Ethiraj College For Women, Chennai, pp 318-324, published by Scitech Publications(India) Pvt.Ltd, 2011. PP 318-324,[ISBN: 978-81-8371-420-4].  
35 “Green Marketing: Prospects and Problems” Competency Building Strategies in Business and Technology, edited by Dr.K.Maran, Masilamani Pathippagam, 2011,Vol 4, pp 53-57. [ISBN 938197400-4].  
36 “Empirical Analysis of Buying Roles in Fast Food Purchase Decisions: A Study of Fast Food Outlets in Hyderabad” Consumer Dynamics and Marketing Strategies in A Globalized Economic Era – Perspectives and Challenges, edited by Rama Krishna Prasad Y, Apparao P B, Raju K V S, Seshagiri MSR, GRIET, Hyderabad, pp 335-341. [ISBN: 978-81-928677-0-0].