Mr. Muthukumar. S

Qualification : M.B.A., M.Phil

Details of Educational Qualification:

Course Specialization Group College Name/University Year of Passing
M.Phil. Consumer Behaviour Management Studies Annamalai University 2004
M.B.A. Marketing Management Studies K.S.R. College of Technology, Trichengodu 2000
B.B.A. Business Administration B.B.A. Vysya College, Salem 1998

 

My Publications

S.No Title of the Paper Full Details of Journal Name / Conference Name, Volume number, page number, Date
1 “An Empirical Evaluation of Tourists’ Experience in Pudhucherry Region” International Journal of Marketing, Financial Services & Management Research of Indian Research Journals, Vol.4(12), December 2015, ISSN:22773622, pg.25-35.
2 “Customer Service in BSNL: Issues and Strategies” ‘Customer Service Excellence’ of Kanishka Publication, New Delhi, 2004.
3 “Green Retailing –An Innovative strategy in Retail Firms” Contemporary Practices of Indian Business of NCRC Publications, 2011.