
Dr. Preeti Thakur
Qualification : Ph.D. (JUIT, Waknaghat)
Details of Educational Qualification:
Course | Specialization | Group | College Name/University | Year of Passing |
---|---|---|---|---|
Ph.D. | Management Studies | Management Studies | Jaypee University of Information Technology Waknaghat, Himachal Pradesh | 2020 |
M.B.A | M.B.A | M.B.A | Lovely Professional University, Phagwara, Punjab | 2012 |
Graduation | Management Studies | Management Studies | Himachal Pradesh University | 2010 |
My Publications
S.No | Title of the Paper | Full Details of Journal Name / Conference Name, Volume number, page number, Date |
---|---|---|
1 | Using Correspondence Analysis to Map Online Purchase Criteria of Different Product Categories | International Journal of Electronics Commerce Studies, Vol. 11 No. 1, pp. 45-74. SCOPUS. |
2 | Determinants of Tier 2 Indian Consumer’s Online Shopping Attitude: A SEM Approach | Asia Pacific Journal of Marketing and Logistics, Vol. 33 No. 6, pp. 1309-1338. SSCI, Emerald Publishers. (IF-3.979) [ABDC Rating- A Listed] |
3 | Online Shopping Attitude of Indian Tier 2 Consumers: Some Qualitative Insights | International Journal of Online Marketing, Vol. 9 No. 2, pp.13-26. DOI: 10.4018/IJOM.2019040102. ESCI, IGI Global Publishers. |
4 | Tier 2 Consumers’ Online Segmentation- Insights from an Empirical Study in India | ELK’s International Journal of Marketing and Retailing, Vol. 10 No.1, pp.74-95. DOI: 10.16962/EAPJMRM/ issn. 2349-2317/2018. UGC CARE. |
5 | Online Consumer Attitude Formation and Change | International Journal of Science Technology and Management, Vol. 6 No. 1, pp.150-157. |
6 | A Research Paper on the impact of Regulatory Framework on IPO underpricing | Journal of Business Management and Social Sciences Research (JBM&SSR) Vol.4 No. 2, pp.165-181. UGC Listed. |
7 | A Descriptive Research on Financial Inclusion among rural areas of Punjab | International Journal of Knowledge and Research in Management & E-Commerce, Vol. 5 No. 1. UGC Listed. |
8 | Influence of kids on purchasing decision in Family; Study of Households in Jalandhar | IOSR Journal of Business and Management (IOSR-JBM) Vol.16 No.1, pp.114-119. UGC Listed. |
9 | Empirical Study on Parental Perception Towards Impact of Advertising on Children of Punjab | International Journal of Research in Computer Application & Management, Vol.4 No.2, pp.31-35. UGC Listed. |
10 | A Research Paper on the Effect of Employee Engagement on Job Satisfaction in IT Sector | Journal of Business Management & Social Sciences Research (JBM&SSR), Vol.3 No. 5, pp.31-39. UGC Listed. |
11 | A Descriptive Research on Knowledge Management Practices | Educational Institutes at Jalandhar and Phagwara, Journal of Business Management & Social Sciences Research (JBM&SSR), Vol.3 No.8, pp.1-8. UGC Listed. |
12 | Factors Influencing Brand Switching in Telecom Industry: With Special Reference to Ludhiana City | International Journal of Research in Commerce, Economics & Management, Vol.3 No.12, pp.65-72. UGC Listed. |
13 | Review & Critique of Online Consumer Attitude Models | International Conference on Marketing, Technology and Society-IIM Kozhikode Society Management Review, Vol. 5 No. 2, pp. 14. Supported by Emerald. |